Bjorn Again was created and founded by ROD STEPHEN (Director and musician) in 1988 in Melbourne, AUSTRALIA.
Seen as a light-hearted satirical parody of ABBA and a brand in its own right, the show rapidly achieved cult status.
Rod’s production company based in North London employs top class professional performers having done 4,700 shows in 70 countries in 23 years.
With acknowledgement from ABBA’s blonde vocalist AGNETHA FÄLTSKOG (pictured left with Rod), the ultimate aim, as always for Rod, is to keep his iconic brand at the top and continue for as long as people want to hear ABBA’s songs performed only the way Bjorn Again does them.
Rod had previously been working in metallurgical research when at the age of 29 and inspired by legendary New Zealand band Split Enz’s musicianship and theatrics opted for a career change to create a new concept by revisiting the music and fashion of the 1970’s.
Rod had originally considered basing a nostalgic show on one of three all time top bands, The Beatles, Queen and ABBA but believing that the latter globally encapsulated all that was good (and maybe some not so good?) about the 1970s decided ABBA was ideal to focus his efforts on.
After countless auditions and months of rehearsals and studying music and videos all Rod then needed was to devise a great show format to go with the name and then the Bjorn Again show was ready to rock and roll!!!
Bjorn Again.com personnel are comprised from a pool of performers from throughout the Northern Hemisphere who are overseen by Rod who often plays Bass guitar and sings with onstage. Having been acknowledged by BJÖRN ULVAEUS as being the show that single-handedly initiated the ABBA revival in the late 1980s and early 1990s, the Bjorn Again show is hailed as the most popular and successful show of its type.